Children's mags stay strong in latest round of ABCs

Samantha Loveday

By Samantha Loveday

August 19th 2011 at 10:42AM
Children's mags stay strong in latest round of ABCs

Big winners include Moshi Monsters Magazine, FTL Peppa Pig, Disney Princess and Cbeebies Art.

Children's licensed magazines have continued to put in a strong showing in the latest round of ABCs, for the January to June 2011 period.

The big winner was Moshi Monsters Magazine from SkyJack Publishing, which became the best selling children's title in the UK within its first six months on shelf.

The title, which launched in February, reached a circulation of 113,748 (ABC April 1st-June 30th 2011) - which ranked it at number 70 in the top 100 magazines sold in the UK.

Meanwhile, Redan Publishing's FTL Peppa Pig recorded an average sale of 75,786 copies - an increase of 16.3 per cent period on period - followed by FTL Friends, with an average sale of 72,418 copies, an increase of 4.5 per cent period on period.

The firm's Sparkle World title also performed well, with an average sale of 65,281 copies.

Egmont delivered a solid set of ABC results with some notable performers, despite a challenging market.

The firm's Disney licensed titles continued to perform well, with Disney Princess recording a period on period growth of 9.0 per cent and Disney & Me maintaining a steady increase of 2.5 per cent period on period and 1.0 per cent  year on year.

Egmont's overall Disney portfolio increased 21.4 per cent year on year.

The firm also saw boy's magazine Toxic increase by 0.7 per cent YOY; its girls portfolio grow 0.4 per cent POP; and its Ben 10 magazine up 0.2 per cent POP.

Finally, BBC Magazines pre-school portfolio was led by Something Special, which debuted with an ABC of 61,748. Cbeebies Art (61,327), Cbeebies Specials (60,708), Cbeebies Weekly (56,644) and ZingZillas (43,237) also performed well.

"BBC Magazines' pre-school portfolio has had an amazing year, up 29.3 per cent year on year and up 17.8 per cent period on period," said publisher Pauline Cooke. "This success has been driven, primarily, by the strength of the Cbeebies portfolio of titles, which is performing extremely well."

In addition, Doctor Who Adventures saw its ABC dip to 50,013 (down 6.6 per cent YOY), while Girl Talk was down 4.1 per cent YOY to 65,129 and Top of the Pops slipped 6.4 per cent YOY to 98,030.

Top Gear magazine stood at 190,535, while Lonely Planet was up 13.7 per cent YOY to 62,204.