Children's titles shine in latest ABCs

Samantha Loveday

By Samantha Loveday

February 15th 2013 at 10:43AM
Children's titles shine in latest ABCs

Moshi Monsters remains top kids title; Redan continues pre-school dominance; Egmont sees growth.

The latest round of ABCs have been announced, with children's and licensed magazines putting in a strong showing for various publishers.

Skyjack Publishing's Moshi Monsters Magazine continues to be the 'best selling monthly children's magazine in the UK' for the fourth consecutive quarter. Its circulation now stands at 231,811, with an increase of over 40 per cent in the last year.

"We're immensely proud of this achievement, particularly in such a challenging market where magazine circulations are often in decline," said Emma Munro Smith, co-editor of the title. "We are grateful to all of our readers and hope they continue to enjoy the magazine as we have lots of new and exciting content planned."

Redan Publishing, meanwhile, saw its Fun to Learn range continue its dominance in the pre-school sector. Number one was FTL Peppa Pig, with an average sale of 86,878 copies - and increase of 13 per cent year on year. Sister title Peppa Pig Bag-o-Fun is averaging sales of 63,000, with FTL Friends standing at 80,096, an increase of 7.8 per cent year on year.

Egmont's circulation increased by 23 per cent year on year for its entire portfolio, boosted by successful new launches Hello Kitty Magazine and Monster High.

Following its tenth anniversary at the end of last year. Toxic remains the UK's number one tween boys magazine. The title reported its third consecutive period of growth, up 13.2 per cent YOY. Egmont's increased investment in its girls portfolio has also paid off, with a 29 per cent increase YOY.

Debbie Cook, director of magazines at Egmont Publishing Group, said: "This is a brilliant set of ABC results for Egmont's magazine portfolio. It's great to see that our new launches have been successful and that we remain in touch with what our readers want and expect from our titles."

Finally, Immediate Media's pre-school portfolio reported a solid performance. As a whole it was up 13.8 per cent YOY and 15.3 per cent period on period. There were strong debuts from Mike the Knight and Alphablocks, while Cbeebies Art, Cbeebies Specials and Something Special continued to perform well.

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