Chorion's Mr Men take a coffee break

Samantha Loveday

By Samantha Loveday

March 11th 2009 at 10:42AM
Chorion's Mr Men take a coffee break

Tie-up with BB's Coffee & Muffins will see characters pushed throughout the chain.

BB's Coffee & Muffins has become the latest licensed partner for Chorion's The Mr Men Show.

The characters will become a key feature in BB's communications to parents and their children from April. The chain will be using point of sale material and a Mr Men branded kids' meal box featuring the characters to push the partnership in-store.

This will be supported further with a Mr Bump character event tour and PR activity.

"Our link with The Mr Men Show makes BB's a more fun place for children to visit with their parents and demonstrates our commitment to these customers," said Michele Young, BB's retail and brands director. "We have created an exclusive Mr Men Show mini book, featuring Mr Bump, Little Miss Sunshine and Mr Tickle.

"These will be given free with each kids' meal deal purchase. We have also redesigned our kids' meal box with various Mr Men characters and games to keep them amused."

Display material will promote the BB's kids' meal deal and kids' choc-a-cinno drink, which is exclusive to the chain. There will be posters and counter stickers, plus a sticker with different characters will be given to kids for them to collect.

"We are pleased to partner with BB's to bring kids into the world of The Mr Men Show," added Bettina Koeckler, VP of licensing sales, EMEA at Chorion. "BB's is a perfect setting for families to enjoy these iconic characters."