Chorion strikes US apparel deals

Samantha Loveday

By Samantha Loveday

August 26th 2009 at 10:42AM
Chorion strikes US apparel deals

Olivia and Mr Men and Little Miss apparel programmes extended with new partners.

Chorion is expanding its already robust portfolio of apparel licensees, signing new US deals for Olivia and Mr Men and Little Miss.

H.I.S International Group - in conjunction with Bentex Group - has been signed as the lead apparel licensee for Olivia. The firm will produce a range of girls' sets and dresses, while Berkshire Fashions will create a line of kids' umbrellas, rain slickers, headwear and cold weather accessories.

Accessory Innovations has been appointed to produce Olivia totes, bags, backpacks and rolling luggage.

The apparel and accessories will begin to roll out in spring 2010, leading up to the back to school period when Spin Master's Olivia toy line debuts at retail.

In addition, Junk Food will release a range of Olivia girls' t-shirts this autumn.

Meanwhile, Mr Men and Little Miss is adding MAG brands, a division of Adjmi, to produce sportswear for adults, juniors, boys and girls. H.I.S International Group will also be adding girls sets and dresses to its line.

A full collection of accessories, including backpacks, totes, luggage and lunch kits, will be created by Silver Goose, which will also produce infant apparel and gift sets.