Classic Media grows pre-school book programme

Samantha Loveday

By Samantha Loveday

May 19th 2009 at 10:07AM
Classic Media grows pre-school book programme

All-new plush line inspired by Little Golden Books series to roll out.

Classic Media is expanding its consumer products programme for popular pre-school book series, Little Golden Books.

The firm has partnered with toy manufacturer YOTTOY to create a new plush line inspired by the series. The collection will launch with three soft toys based on Little Golden Books characters - The Poky Little Puppy, The Shy Little Kitty and Tawny Scrawny Lion. More products are also in development.

Designed to reflect the classic illustrations from the original books, the toys will roll out from the summer.

"Parents and families have been sharing Little Golden moments for more than 65 years," said Karen Schneider, VP of licensing at Classic Media. "Today, we are building on the heritage of Little Golden Books to create a full brand experience, and YOTTOY is the perfect partner to bring these loveable characters to life for future generations."

Other Little Golden Books licensees include Briefly Stated, Giant Merchandising, BioWorld, American Greetings, Briarpatch and Cranston.