Clothes and bags to bolster BinWeevils

By Lewis Tyler

June 19th 2012 at 4:30PM
Clothes and bags to bolster BinWeevils

Somerbond, Aykroyds TDP and Trade Mark Collections products will bring a 'fashionable edge' to the brand.

This October BinWeevils fans will be able to choose from a wide range of apparel and accessories featuring key characters from the virtual world.

The clothing and accessories from Somerbond, Aykroyds TDP and Trade Mark Collections will initially include t-shirts, hoodies, nightwear and underwear and will be on shelves in key UK retailers.

Amelia Johnson, director and co-founder of BinWeevils.com said: “Creating and designing an extensive fashion range based on the BinWeevils characters for our audience is a hugely exciting development for BinWeevils.com.

“We know how important fashion is to our audience and it’s an area that’s another great physical extension for the BinWeevils.com digital world. Somerbond, Aykroyds TDP and Trade Mark have developed some fantastic, colourful, innovative designs, which we think our audience will love.”

Mark Tomlin, director of licensing, Somerbond, said: “Retailers have received the initial sample range with great enthusiasm and excitement. Initial listings are now confirmed with a number of high profile High Street retailers with a view to a much larger roll out of product as the full range of merchandise is launched.

“This is just the beginning in what we feel will be a long term partnership together with the BinWeevils team.”

The BinWeevils licensing programme includes a master toy agreement with Character Options as well as deals with Panini, Macmillan and Egmont Publishing.

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