Peppa Pig is its most successful brand, but, as Helen Jacobs discovers, there's lots more going on too.Ask Andrew Carley, head of Contender Merchandising, to name the Contender Entertainment Group’s most successful brand and he laughs. “Do I need to answer this?” he asks. “It begins with P and ends with A.” He is quick to add though, that Contender is a lot more than Peppa Pig, taking in film, DVD and broadcast distribution, as well as licensing and merchandising.
The company has developed significantly in the 12 years since founder Richard Bridgwood had the idea of starting a DVD distribution business. Then came the idea to create its own IP. Hence, Tractor Tom was born.
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