By Katie Roberts

July 17th 2009 at 10:50AM

It's not an obvious area for licensing, but it is a successful one, as the firm explains to

Despite being one of the less traditional brands in the licensing business, Haynes’ licensing programme is continuing to prove successful in a range of sectors.

Perhaps one of its strongest points is that the team behind the licensing programme look beyond the obvious, keeping the offering interesting and fresh. Iain Wakefield of Haynes Publishing expands on the approach: “Haynes is a strong and trusted brand, but I like to think we have also adopted a creative approach to our range, helping to tailor product and design keeping the range fresh and different."

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