COMPANY PROFILE: Sweet Connexion

Samantha Loveday

By Samantha Loveday

April 2nd 2013 at 5:30PM
COMPANY PROFILE: Sweet Connexion

We talk Tango, popcorn and licensed characters with the food and drink specialist.

Sweet Connexion was established in April 2012 by Carl Richardson.

Richardson's first experiences with licensing were as a licensee back in the late 1990s as marketing director of Mr Lucky Bags, a company that had reinvented kids surprise bags. He established a strong platform of licences from a wide variety of licensors.

“Before GPS there isn’t a part of London I haven’t been lost in," Richardson begins. "When I eventually found out where I was going, I remember getting a real buzz out of licensing; it really interested me, the industry was exciting and although lots has changed the buzz and excitement remains."

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