We talk Tango, popcorn and licensed characters with the food and drink specialist.
Sweet Connexion was established in April 2012 by Carl Richardson.
Richardson's first experiences with licensing were as a licensee back in the late 1990s as marketing director of Mr Lucky Bags, a company that had reinvented kids surprise bags. He established a strong platform of licences from a wide variety of licensors.
“Before GPS there isn’t a part of London I haven’t been lost in," Richardson begins. "When I eventually found out where I was going, I remember getting a real buzz out of licensing; it really interested me, the industry was exciting and although lots has changed the buzz and excitement remains."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.