Coolabi's Poppy Cat heads into new territories

Samantha Loveday

By Samantha Loveday

January 21st 2013 at 11:24PM
Coolabi's Poppy Cat heads into new territories

Agents on board for Poland and Nordic regions.

Coolabi has kicked off the New Year with the appointment of agents, Planeta Junior and Limo Licensing, in two new territories for pre-school brand, Poppy Cat.

Planeta Junior, part of Grupo Planeta - which already represents Poppy Cat in France - will now be extending its reach into Poland following the successful TV launch in September 2012, where Poppy Cat is the second highest rated show on MiniMini+.

Limo Licensing, meanwhile, will represent the property across the Nordic regions including Denmark, Finland, Sweden, Norway and Iceland. The pre-school show currently airs in the latter four countries.

Patrick Aberg, president of Limo Licensing, said: "We think that Poppy Cat is a charming, adventurous and very special character. We are excited to partner with Coolabi and launch a merchandising programme across the Nordics.”

Majka Kadlecová, head of Planeta Junior CEE, commented: “The success of the series on MiniMini in Poland shows the strength of the Poppy Cat characters. We see a great opportunity for Poppy Cat and her friends to gain the hearts of Polish children.”

Natasha Dyson, head of licensing at Coolabi, added: “This year marks the tenth anniversary since the original Poppy Cat book launch, so we are delighted with the continued international expansion of the TV tie-in series. We are thrilled to appoint new agents in the Nordic countries and Poland, and we look forward to working with them to secure strong licensing partners in these key territories.”