Coolabi's Scarlett & Crimson US bound

Samantha Loveday

By Samantha Loveday

February 12th 2009 at 10:30AM
Coolabi's Scarlett & Crimson US bound

Firm hires licensing and marketing agency to boost the brand Stateside.

Coolabi is looking to build the awareness of its new tween and teen girls brand Scarlett & Crimson in the US, appointing full-service licensing and marketing agency Lisa Marks & Associates to represent the brand in North America.

LMA has worked with a wide list of successful art and design brands - including Billy Attinger's From the Crib, Stick World and Angel Babies, plus lifestyle brand Be As You Are to name a few. The company has also worked within the candy, toy, sports and media areas.

"LMA's combination of creativity, innovation, strategic expertise and long-term experience is what attracted Coolabi," said Janet Woodward, head of licensing at Coolabi. "Scarlett & Crimson is a brand with vast international potential. However, any licensing agency representing the brand needs to be in tune with the unique qualities that makes it special.

"LMA not only understands the brand and its needs, but we are certain that it has the experience, insight and expertise to take it to the next level - and beyond - in the North American market."

Lisa Marks added: "Scarlett & Crimson is an exciting brand that offers an original take on teen and tween girl properties and one that has a clear appeal to a massive audience.

"We regard this as a terrific opportunity to work with a brand that is not only unique, but that has enormous long-term potential, especially given the recent focus on great properties for the teen and tween girl segment."