Zazzle and Axeso-Mode join licensing programme for brand.
CopCorp Licensing has added a further two partners to the It's Happy Bunny programme, as well as launching a new digital app.
Zazzle has been granted the rights to manufacture a wide range of on-demand products including t-shirts, hats, bumper stickers, magnets, posters, mugs, postcards and stamps. All can be custom imrpinted, embroidered and/or etched with Bunny's image and sayings.
Meanwhile, Axeso-Mode International Imports will create It's Happy Bunny socks, slipper socks, leggings, slippers and air fresheners for the Canadian market. The deal was brokered by CPLG Canada.
Finally, Bare Tree Media has launched its new It's Happy Bunny app - It's Snappy Bunny. The free photo sharing app has been inspired by the character's poses and expressions.
"We love It's Happy Bunny's unique brand of humour," said Robert Ferrari, CEO and founder of Bare Tree Media. "The It's Snappy Bunny app allows us to help grow the brand to meet its audience where they spend most of their time - on smartphones and social networks."
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