A former managing director has approached Woolworths' brand owner Shop Direct with a view to revive the High Street name.
A former Woolworths managing director is hoping to revive the famous retail chain and launch it onto the UK high streets, nearly ten years after its collapse.
Tony Page has approached the home shopping giant Shop Direct, which owns the Woolworths brand, to buy the name and create a chain of neighbourhood stores.
Page told the Daily Star Online that he would bring Woolwroths back in a “similar format” but stores would be “at the heart of communities” rather than in locations such as shopping centres.
Page recently stood down as boss of Original Factory Shop and originally treied to relaunch Woolworths back in 2008.
He said: “I strongly believe the core of Woolworths, however, was – and still could be – a strong and prosperous business.
“I have contacted Shop Direct and said ‘you’re not using the brand any more, would you consider giving it to someone who would?’”
Shop Direct bought the Woolworths name following the variety store group’s collapse and ran it as an online store before closing it to focus on its Very business.
“I feel as though if the brand name was available it would still be a possibility to bring it back. I still absolutely think it would be a physical retailer.
“I would want it to be much more a part of the community. The stores that really used to do well were those that were at the heart of the community, rather than being in the big shopping centres.”
Page is still waiting on a response from Shop Direct.