Harvey will be responsible for driving the company’s UK retail and marketing activities.
Brand licensing agency CPLG has appointed a new retail and marketing director in the form of Natalie Harvey.
Harvey will be responsible for driving the company’s UK retail and marketing activities. She will report to Maarten Weck, Managing Director for Northern Europe.
Harvey brings with her over 20 years of experience in the licensing industry, most recently from ITV, where she was Head of European Retail before moving into the role of Head of UK, Food and Promotions. Prior to ITV, she held both licensing and retail roles at 20th Century Fox, Hasbro and Mattel, developing programmes for worldwide brands such as Transformers, My Little Pony, The Simpsons and Barbie.
The new hire will work across the entire CPLG portfolio of entertainment, classic and lifestyle brands, managing the company’s key retailer relationships, developing strategic brand and category plans, and implementing retail and marketing activations across mass market, fashion, toy and specialist accounts.
“We are delighted to welcome Natalie to the team," commented Maarten Wreck, MD for northern Europe at CPLG. "She brings with her a wealth of experience across a number of entertainment and fashion-driven lifestyle brands. Her cross-category expertise and fantastic retail relationships are key to ensuring we maximise our brands at retail.”
Natalie Harvey added: “I am thrilled to be joining a well-respected and talented team at CPLG, with an enviable and diverse portfolio. I look forward to driving the business forward at retail to create memorable brand experiences for both retailers and consumers alike.”