CPLG scores with Shoot

Samantha Loveday

By Samantha Loveday

October 12th 2009 at 3:15PM
CPLG scores with Shoot

Firm to represent licensing and merchandising rights for Pedigree football brand.

CPLG continues to add to its eclectic portfolio, snapping up the licensing and merchandising rights to football brand Shoot.

Originally launched in 1969, Shoot Magazine saw its readership peak in the 1980s, reaching in excess of one million readers. Today, the Shoot annual from licensor Pedigree Books continues to be popular; the 2009 title has shifted over 200,000 copies. The annual is also complemented by a full publishing range, which in the last year has sold over 450,000 copies.

A number of licensing deals have already been secured. At Christmas, Next will launch a full range of Shoot retro products in its men's gift department including wallets, washbags and apparel. Other licence agreements are expected to follow shortly.

A new website has also been launched including a host of interactive features.

"Football is the world's number one sport; it spans all demographics and fans are incredibly loyal," said Vickie O'Malley, UK MD of CPLG. "Shoot is a unique property that has been brought bang up to date in its appeal while remaining dear to those who remember it from their younger days."

Geoffrey Reynolds, publishing director at Pedigree, added: "Shoot is a well loved British brand built on heritage. Its uniqueness is its focus on the game of football as a whole, not just specific teams or countries. It's been the voice of football for generations of fans worldwide. We intend to continue that important heritage."