CPLG Sport bolsters football brands

Samantha Loveday

By Samantha Loveday

December 2nd 2011 at 10:09AM
CPLG Sport bolsters football brands

West Ham and Fulham welcome brace of new partners to licensing campaigns.

CPLG Sport has signed up Boot Camp Brands and Global Print Strategies to the licensing programmes for West Ham United and Fulham FC.

Boot Camp Brands will be rolling out the likes of shower gel, bubble bath, aftershave, shampoo, lipbalm, toiletry bags, bath bombs and gift sets for both clubs.

Meanwhile, Global Print Strategies will be offering branded products through its makeitpersonal.co.uk website, where fans can buy personalised birthday presents and gifts.

"Boot Camp Brands and Global Print Strategies are demonstrating innovative use of two of the UK's great football licences," said Nicola Lord, senior commercial manager at CPLG Sport. "With such large and loyal sets of supporters, both clubs have a lot to offer potential partners across the licensing spectrum and these agreements are part of our strategy of extending these fantastic brands into new areas."