The merchandising firm has picked up a slate of 90s cult classic movies including the hit Jim Carey Ace Ventura titles.
Cult classic 90s films, Ace Ventura Pet Detective and Ace Ventura: When Nature Calls are expanding their reach across the licensing space.
Morgan Creek has tapped Creative Licensing as its exclusive worldwide merchandise licensing agent. Creative Licensing will represent Morgan Creek’s library of films, including other cult hits such as Young Guns, Major League II, Exorcist III, Night Breed, Man of the Year, Pacific Heights and True Romance.
The firm will look to expand Morgan Creek’s library into merchandise categories that resonate with the die-hard collector and passionate fan base of the films.
These categories will include digital games, collectable figures, board games, apparel, accessories, promotional tie-ins and live events.
“Morgan Creek has an extensive library of iconic genre films that work well for merchandise. Films from the 1990s are especially popular right now and Morgan Creek has some of the best. We intend to deliver quality partnerships that are reflective of the quality of their films,” said Rand Marlis, president of Creative Licensing.
Brian Robinson, managing director or Morgan Creek, added: “Rand and his entire team at Creative Licensing bring decades of merchandise licensing experience to the table. We are excited to have them onboard as our exclusive agent.”