DC Comics and Sanrio partner for Hello Kitty Super-Villains

Robert Hutchins

By Robert Hutchins

June 18th 2014 at 10:33AM
DC Comics and Sanrio partner for Hello Kitty Super-Villains

The kitten turns bad with a Catwoman, Poison Ivy and Harley Quinn makeover.

There’s a new hybrid of bad guy on the horizon as Sanrio and DC Comics unveil the artwork for a new Hello Kitty and DC Entertainment Super Villain cross-over.

The new DC Comics Super-Villains series, featuring Hello Kitty styled as Catwoman, Poison Ivy and Harley Quinn, will target girls, women and collectors through a range of merchandise.

The new product line-up will span apparel, accessories and footwear, stationery, publishing, personal care, branded food products and promotions.

The latest line of artwork arrives as an extension in the partnership between Warner Bros. Consumer Products EMEA, DC Entertainment and Sanrio.

Pilar Zulueta, executive vice president and general manager, Warner Bros. Consumer Products EMEA, said: “We received an incredible response to the first Hello Kitty DC Comics Super Heroes artwork when we launched the partnership last year and for our follow up style guide we were keen to mine the rich gallery of Super-Villains that can further enhance the cool factor of this brand collaboration.

“The Super-Villains style guide has great potential to inspire a fresh new wave of licensed merchandise that will resonate with customers.”