DC Super Hero Girls merch heads to retailers

Jade Burke

By Jade Burke

July 15th 2016 at 10:15AM
DC Super Hero Girls merch heads to retailers

WBCP and DC are gearing up for the merchandising launch of the franchise, which includes licensees Mattel, LEGO and Rubie’s.

Warner Bros. Consumer Products (WBCP) in partnership with DC Entertainment is gearing up for the worldwide merchandising program for its new franchise, DC Super Hero Girls.

Led by master toy partner Mattel, the brand’s merchandise crosses more than 30 categories form apparel and costumes to toys and publishing.

Licensees already on board for DC Super Hero Girls include the likes of Random House Children’s Books as master publishing partner, LEGO as the exclusive construction partner, Rubie’s Costumes, Funko and more.

Pam Lifford, president of WBCP, said: “With our best-in-class licensees and partners, we’re excited to bring this girl-empowered program to fans around the world and allow them to imagine, aspire and be strong, brave and powerful.”

The expanded DC Super Hero Girls merchandise program brings a range of product with licensees from Europe, EMEA, Latin America, Asia-Pacific and more.

For example, licensees throughout EMEA include Sambro, IMC, Character World and Airval, while Asia-Pacific will see footwear launches from PT Rajapaksi Adyaperkasa and PT Indo Prima will develop a line of homewear items.

DC Super Hero Girls product will be available at retailers around the world beginning this month.