Launch coincides with The British Library's 'Comics Unmasked' exhibition.
DC Thomson Consumer Products has launched a limited edition range of The Beano Alphabet greetings cards and exclusive screen prints at The British Library.
The launch coincides with The British Library's 'Comics Unmasked' exhibition celebrating the heritage and legacy of classic comic books.
Based on The Beano Since 1938 style guide, Hype Associates has developed an exclusive range of greetings cards featuring letters from the alphabet made from classic The Beano artwork.
Each card includes a special ‘credit line’ that details the issue, story and character the letter was sourced from.
The greetings card range initially launched in The British Library gift shops and plans are in place to roll out the line with further retailers in the future.
"As the UK’s largest exhibition of comics, the 'Comics Unmasked' exhibition will attract a range of comic fans, so it’s a great opportunity to be able to provide an exclusive product offering at this event which attracts our core demographic," said Tim Collins, head of brands at DC Thomson.
"Representing the best of British comic art, we’re confident that the limited edition gift ranges will be a hit amongst fans and visitors.”
As part of the ‘Comics Unmasked’ exhibition, The British Library has also commissioned London based screen-print artist John Patrick Reynolds of Comic Art to produce exclusive The Beano prints.
The ‘Beryl the Peril’ and ‘Dennis the Menace’ screen-prints are currently on sale at The British Library gift shops for the duration of the show, which runs until August 19th.