DHX Media acquires worldwide rights to Ha Ha Hairies

Samantha Loveday

By Samantha Loveday

March 21st 2012 at 9:56AM
DHX Media acquires worldwide rights to Ha Ha Hairies

Firm picks up TV and home entertainment rights, plus US licensing rights.

DHX Media has boosted its pre-school slate, picking up the worldwide TV and home entertainment rights and North American licensing rights to Ha Ha Hairies.

Turner Broadcasting holds EMEA broadcast and home entertainment rights to the live action show, which is aira on Cartoonito in 112 territories across EMEA. Made by Adastra, DHX Media will debut Ha Ha Hairies at MIPTV.

The show focuses on telling 'moral fairytakes for a modern world' in a highly stylised and comic way.

"The pre-school demographic continues to be competitive, but we believe we have a diverse range of standout programming for international buyers," said Josh Scherba, SVP distribution at DHX Media.