‘Teletubbies continues to perform extremely well and is gaining global momentum,’ says DHX Media’s Dana Landry.
DHX Media has bolstered its offering for Teletubbies with the addition of seven new broadcast deals.
New broadcast licensees include SRC (Canada), POP TV (Slovenia), TV3 (Ireland), HRT (Croatia), Medialaan (Belgium), MTG (Lithuania), and NRK (Norway, for Sami language).
“As the flagship series in DHX Media’s strategy to build global brands, Teletubbies continues to perform extremely well and is gaining global momentum,” said Dana Landry, CEO of DHX Media.
“Children love the new show and the consumer products built off the brand. Licensees are reporting strong sell through on the first wave of products, some ahead of expectations, which bodes well as more categories are set to roll out.
“Both the series and toys are scoring high ratings in the UK, while the show is off to a positive start in the US and international broadcasters continue to come on board. We expect to continue making tremendous strides with the brand in fiscal 2017 and beyond.”
The new deals take the total number of broadcasters to 23 for the pre-school show, while DHX Media has signed more than 85 merchandising and licensing deals for Teletubbies to date.