Discovery Kids launches Backyard Bug Hunt toys with Sonic Drive-In

Robert Hutchins

By Robert Hutchins

February 24th 2014 at 10:17AM
Discovery Kids launches Backyard Bug Hunt toys with Sonic Drive-In

New toys will be available with every Wacky Pack Kid’s Meal purchased in any of the 3,500 restaurants across the US.

American restaurant chain Sonic Drive-In is offering kids the chance to get their hands on a new line of Backyard Bug Hunt toys.

In a partnership with Discovery Kids, the new toys will be available with every Wacky Pack Kid’s Meal purchased in any of the 3,500 restaurants across the US.

Each kid’s meal will include one of five new toys designed to promote exploration and imagination within kids.

The toy collection includes the Lightning Bug Lantern, Bug Nocs – a magnifying lense to observe backyard creepy crawlies – Venus Fly trap, Ladybug Pack and the Spider Pack.

Aimed at children aged four to 12, the Discovery Kids brand encourages kids to use their imaginations and explore the world around them.

The partnership – a deal brokered by Big Tent Entertainment – also allows kids to play any of three online games on DiscoveryKids.com.