Discovery launches range in Latin America

By Katie Roberts

November 24th 2008 at 9:51AM
Discovery launches range in Latin America

Firm announces it will roll out Doki merchandise in Latin America.

The extensive merchandise has been developed with a range of licensees: A plush line in association with IPLAY; Activity books from Editora Fundamento Education; Bicycles in association with Unibike; A dinnerware line from Daysal; Educational games from Toyco and a range of backpacks from Mexma.

Discovery has also partnered with Gran TV in Argentina, Repersentaciones Doce in Chile and Exim Licensing Group to produce children’s clothing and bedding, shoes, books, lunch boxes, towel, party goods and personal care products.

Argentinian Dairy manufacturer, Sancor Cooperativas Unidas will feature Doki on its dairy packaging.

Discovery Kids reaches 21 million hones across Latin America, which has helped Doki become a highly recognisable, popular brand.

Caleb Weinstein, vice president of Discovery Enterprises International, said:

“Doki is the face of Discovery Kids in Latin America and we look forward to entertaining and engaging children and their parents  beyond the screen with this new line of high quality products and experiences that brings Doki to life.”