The company has announced two separate services, one for sports, the other for movies and television shows.
The Walt Disney company will end its deal with Netflix, to make its own entry to the crowded streaming service market it was announced yesterday at following the announcement of the firm's third quarter earnings.
The company explained that its streaming offerings would be split into two separate services, one for sports and the other for movies and television shows.
The sports service will operate under the ESPN name, offering an expected 10,000 sporting events annually, including Major League Baseball, hockey and soccer games, tennis matches and college sports through ESPN's popular mobile app, primarily in the US to begin with.
"Ultimately, we envision this will become a dynamic sports marketplace that will grow and be increasingly customizable, allowing sports fans to pick and choose content that reflects their personal interests," Disney CEO Bob Iger told analysts in a conference call.
In 2019, Disney's will cease to provide new content for Netflix to begin its own service that will offer original Walt Disney content.