Disney Digital Network, which will combine the brands at Maker with existing web properties including Star Wars and Mickey Mouse.
Disney has revealed the next stage in its digital strategy at its NewFront presentation in New York, by officially unveiling it's new Digital Network.
Following its slashing down of the Maker label, the move will see the talent and brands from Maker integrated into the Disney network along with the announcement of a programming slate of seven series that draw from several brands, including Star Wars and the Mickey Mouse Club.
“We’ve taken the past several months to take the best of what was inside Disney’s interactive media group and brought them all together to create what is now the Disney Digital Network,” Andrew Sugerman, executive vp, told The Hollywood Reporter, “The goal of that network is to create high-quality, digital-first stories and deliver those directly to millennials and gen Z audiences across all platforms and leverage the influencers that they know best.”
The network will now be made up of several existing Disney editorial brands, including Oh My Disney, Disney Style, Disney Family and Babble, as well as Maker’s Polaris brand, which comprises several YouTube gaming influencers.