The six week showcase hosted by Unicef will feature inspiring photos from female photographers to encourage kids to dream big.
Disney's #DreamBigPrincess is to take the spotlight at the United Nations HQ in New York with photographs from female photographers being exhibited at the location throughout the first week of January.
The campaign which was developed collaboratively with Girl Up, UNICEF, and the UN Children’s Fund features images captured by nineteen female photographers from fifteen countries showcase the inspiring stories of real-world girls and women, as part of Disney’s Dream Big, Princess initiative launched in 2016. The project taps into the power of Disney Princess stories to encourage kids to follow their dreams.
“This initiative is about celebrating the positive impact of strong female role models, whether that’s Moana, Tiana or one of the amazing real-world subjects of the #DreamBigPrincess images," said Jimmy Pitaro, chairman, Disney consumer products and interactive media.
"We’re thrilled with the response to the campaign and excited to partner with Girl Up, at the United Nations Foundation to showcase these powerful images to such an international audience.”
The display will feature the compelling images from the campaign’s award-winning photographers and their subjects, who have turned their dreams into reality. From the youngest ever speaker at the UN to a gold-medal-winning Chinese Paralympian, the founder of the first female cycling team in Bamiyan, Afghanistan, a teenage author of a STEM coding book for kids, and a young surf champion from Brazil, the images spotlight a diverse range of stories to connect with kids and families around the world.
For each like or post of a #DreamBigPrincess photo during the campaign timeframe, Disney donated $1 to Girl Up to support girls’ leadership and empowerment. Since their release in August, the images have been liked and shared millions of times online, enabling Disney to donate $1 million to Girl Up
“#DreamBigPrincess really caught the collective imagination and we are so grateful to everyone who liked, shared or created their own inspiring image to support the campaign,” added Girl Up director, Melissa Kilby. “The $1 million will help give thousands of girls around the globe the tools they need to achieve their goals and advocate on behalf of others.”
The exhibit will be open for public viewing in the UN visitors lobby via pre-scheduled guided tours Monday-Friday or on the weekends via a UN security pass.
“Imagine a world where every girl follows her dream, and is safe, healthy, and can go to school,” concludes Paloma Escudero, director of communications for UNICEF. “It is our collective duty to help make this world a reality and empower girls to reach their full potential.”