Disney unveils new Cars Neon brand

Billy Langsworthy

By Billy Langsworthy

February 19th 2014 at 9:11AM
UPDATED February 19th 2014 at 10:59AM
Disney unveils new Cars Neon brand

New adventure sees Lightning McQueen adapted with NeonTech light technology to take part in a night race through Tokyo.

Disney is launching Cars Neon, a new Cars brand set to pull into stores with a toy line boasting partners including Mattel and Character Options.

Cars Neon is based on a new adventure for Lightning McQueen that sees his friends adapted with NeonTech light technology to take part in a night race through the streets of Tokyo, Japan.

A new line of products will be available at retail from February to support the launch of Cars Neon.

On the toy front, this includes an exclusive range of seven die-cast neon-finish cars and a track-set from Mattel, as well as radio controlled cars from Character Options.

“Cars Neon brings a whole new world of products and content to the familiar and successful Cars franchise, providing further storytelling and role-play possibilities for kids and future generations who love Lightning McQueen and his friends,” said Simon Philips, executive vice president and general manager, consumer products, The Walt Disney Company EMEA.

Read the full story on our sister-site ToyNews.