Dora makes further in-roads into Israeli market

Samantha Loveday

By Samantha Loveday

August 19th 2009 at 10:15AM
Dora makes further in-roads into Israeli market

Deals with Jerusalem-based B&S and Creative Toys inked by NVCP.

Nickelodeon & Viacom Consumer Products has sealed two new deals in the Israeli market for pre-school property Dora the Explorer.

A two-year agreement has been signed with Jerusalem-based B&S. This will see girls aged two to six throughout the country encouraged to brush their teeth with an electronic toothbrush which lights up for 60-seconds. The product will be available in toy stores, as well as chemists and supermarket chains.

Meanwhile, the country's leading toys and puzzle producer, Creative Toys will be designing a 48-piece floor puzzle.

The themed puzzle is part of a special Dora World Adventure series which includes DVDs, books and plush dolls.

In addition, NVCP is partnering with homewares specialist Character Linens in South Africa. The firm will be producing branded bedding including duvet covers, bedroom curtains, cushions and blankets.