Hasbro has been named global master toy partner and will develop figures, plush, playsets and more.
DreamWorks Animation is teaming up with a string of licensees to celebrate the arrival of the feature film Trolls this year.
The new licensees span various categories including toys and games, publishing, arts and crafts, food and more.
Led my global master toy partner Hasbro, who will develop figures, plush playsets and games, other collaborations include Random House Children’s Books, Hallmark, Franco Manufacturing Co., Inc, Ravensburger, Clementoni, Procos and more.
Jim Fielding, global head of consumer products at DreamWorks Animation, said: “Trolls is a special movie and property with amazing characters, great storytelling, and an incredible new world to explore. We are very excited to bring that quality and innovation to life in products across the globe.
“With our strong relationships with our best-in-class partners, we are delighted to bring fans of all ages a delightful assortment of offerings this fall and into the future. We truly cannot wait to celebrate the unique and dynamic world of Trolls."
Trolls will hit cinemas globally in October and November.