DRi eyes further success for Pink Cookie in 2011

Samantha Loveday

By Samantha Loveday

February 4th 2011 at 10:42AM
DRi eyes further success for Pink Cookie in 2011

Fashion brand looking to build on strong 2010 with new licensees in variety of areas.

With the brand having gained some good momentum in 2010, DRi Licensing is keen to build on fashion property Pink Cookie even further this year.

Ranges are being developed by all licensees including Peers hardy for gifting, Copywrite for stationery, Benchmark for bags and Corsair for toiletries and cosmetics.

New arrivals to the licensing programme include Phone Fashion, which has plans to develop Pink Cookie branded mobile phones. Shebang, meanwhile, will be launching mobile phone accessories.

"Pink Cookie's presence on the High Street is strong and growing," said Alicia Davenport, licensing director at DRi. "This bang on trend brand will constantly evolve as fashion moves on to appeal to the target teenage girls market."