Edebe signs duo

Samantha Loveday

By Samantha Loveday

October 21st 2009 at 9:21AM
Edebe signs duo

Sports apparel and art brand join up with Spanish firm.

Barcelona-based Edebé Audiovisual Licensing has added a further two brands to its portfolio.

First up, the firm has become the licensing agent for the Buff tubular scarf brand in Europe. An estimated 20 million people use Buff products around the world; it is a preferred brand of enthusiasts of sports such as ski-ing, motorbiking, mountain biking and running.

Edebé will now look to move into categories including backpacks, stationery, sports and mountaineering complements.

Meanwhile, the firm has also signed up Catalina Estrada. The artist has already created exclusive collections and ad campaigns for brands including Sony BMG, Nike, Levi's, Coca Cola, Microsoft and Paul Smith among others.

Licensees already signed up include Stationery Team (stationery and accessories) and Educa (art puzzles).