The Entertainer has sold off its Gadgetshop online business to WH Smith.
The deal takes place with immediate effect and suppliers have been informed. The Gadgetshop site is currently unavailable, while it relocates its warehousing.
In a statement to suppliers, the firm said the sale formed part of a strategy to focus on its core Entertainer toy business, with the proceeds from the sale being reinvested in a new store opening programme.
The Entertainer stepped in to buy the online business of the troubled high-tech toy chain and online specialist out of administration in 2005