Entertainment One prepares Peppa Pig retail launch in India

Jack Ridsdale

By Jack Ridsdale

January 10th 2017 at 10:04AM
UPDATED January 10th 2017 at 11:49AM
Entertainment One prepares Peppa Pig retail launch in India

Viacom18 Consumer Products named as licensing agent for the region

Entertainment One has unveiled plans for the retail launch of its global entertainment preschool property Peppa Pig.

The series debuted in the country in June 2016 on Viacom 18's VOD streaming service VOOT Kids. Peppa Pig has also just made its debut on Nickelodeon preschool Channel Nick Jr. India where it began to air on January 9th 2017.

Building on the show's popularity, eOne is readying the launch of Peppa Pig at retail and has signed the merchandizing and licensing division of Viacom18 - Viacom18 Consumer Products - to represent licensing rights for the brand across India and the Indian subcontinent.

The first line of Peppa Pig products recently rolled out to the Indian market including plush toys, activity sets and more.

“The latest international adventure takes Peppa Pig to India," commented Ami Dieckman, Head of International Licensing at Entertainment One.

"The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents.”