eOne prepares for The BFG retail launch

Jade Burke

By Jade Burke

June 29th 2016 at 10:11AM
eOne prepares for The BFG retail launch

‘We’ve secured a fantastic line up of partners for The BFG movie who have created a comprehensive merchandise range that truly captures the magic of the movie,’ says eOne’s Hannah Mungo.

With the release of the upcoming The BFG film next month, Entertainment One (eOne) is preparing to unveil its European licensing programme that is set to launch at retail from July.

With pan-European licensing rights to The BFG movie, eOne has assembled a line-up of licensees, spanning apparel, toys and games, home and giftwares, stationery and FMCG.  

Items inspired by the movie will be heading to a wide range of retailers, including the likes of Amazon, Debenhams, Foyles bookshop, Hamleys, Harrods, John Lewis, Smyths and Toymaster.

“There’s tremendous excitement building up as we approach one of the summer’s biggest movie events,” says Hannah Mungo, head of UK licensing at eOne.

“We’ve secured a fantastic line up of partners for The BFG movie who have created a comprehensive merchandise range that truly captures the magic of the movie.

“The strong network of promotional partnerships and above the line marketing campaign that eOne has engineered for the film’s release will deliver impact for our partners at retail, and we look forward to seeing the products on shelf.”

Elsewhere, a deal with eOne, Save the Children, Visitlondon.com and The Roald Dahl Literary Estate will see the launch of a new public art trail to mark the release of the film.

Plus, other promotional partnerships include deals with Bensons for Beds, Pizza Hut, Parcelforce Worldwide and more.