Candlewick Press and Scholastic to launch licensed books in August
Scholastic and Candlewick Press have been named US publishing partners for Peppa Pig.
Both book publishers will work with Fisher-Price and Entertainment One to prepare for a retail launch in August, which also sees Peppa Pig toys and DVDs make their US debut.
Scholastic will launch a picture book, a paperback 8x8 book and a sticker-based storybook. Candlewick Press meanwhile is working on a range of hardcover and premium books, including Peppa Pig and the Lost Christmas List in September. Two will follow in spring 2013 – Peppa Pig and the Muddy Puddles, and Peppa Pig and the Busy Day at School.
Entertainment One’s head of global licensing Andrew Carley said: “Publishing has always been a crucial category to the licensing programme so we’re absolutely thrilled to welcome Scholastic and Candlewick Press to the Peppa licensing programme."
Scholastic VP and publisher Debra Dorfman added: “We are long-time fans of Peppa and have been waiting patiently for her arrival in the US. We are excited about partnering with Entertainment One and I know the adorable books we are planning to publish will please all of her fans.”
Candlewick’s editor at large Joan Powers commented: “We’re thrilled to help introduce Peppa Pig to North American readers. We’ve watched Peppa become a superstar in the UK and are delighted to watch her growing popularity among children and families here.”
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