The new deal will see Peppa Pig branded kids areas and activities on board 10 ships.
Entertainment One (eOne) is bringing Peppa Pig to cruise ships thanks to its new deal with Costa Cruises.
As part of the new partnership, customers will see Peppa Pig branded kids areas and activities on board 10 ships.
Kids areas on-board will be branded to recreate locations from the TV series, while children will also get the chance to meet characters.
Ami Dieckman, head of international licensing at eOne, said: “This exciting new partnership with Costa Cruises demonstrates that the appeal of Peppa Pig now stretches to a wide international audience.
“Their cruise ships visit hundreds of destinations across the world, so their commitment to the brand is testament to its longevity and strength as a global entertainment property.”
Various Peppa Pig themed games and activity workshops will also be introduced on-board the cruises, which are part of a marketing initiative dubbed Welcome to Happiness Squared.
Luca Casaura, VP corporate marketing of Costa Cruises, added: “The concept of our new campaign is truly innovative; with Costa, your happiness is multiplied, because you can also see happiness in the eyes of your travel companions.
“Making kids happy is absolutely fundamental to reach this goal. That’s why we chose Peppa Pig – kids all over the world love her and are thrilled to play with her."