New division will be guided by licensing industry executives Lisa Streff and Juli Boylan.
Epic Rights, the global branding, licensing and rights management company, has launched a new global licensing and merchandising division.
The new division is dedicated to establishing partnerships between consumer products and entertainment-based intellectual properties and will be guided by licensing industry executives Juli Boylan (above, right), named executive vice president, global strategic partnerships and licensing, and Lisa Streff (above, left), named senior vice president, Licensing.
“As Epic Rights continues to build its global brand roster, we are excited to have the combined talents of Juli and Lisa on board to drive our licensing business,” said Epic Rights CEO Dell Furano.
“Juli has distinguished herself as a natural leader in global entertainment licensing and brings unparalleled experience in brand management, strategic planning, sales negotiations and retail development to her role.
"Similarly, Lisa’s accomplishments as a senior executive in the consumer products realm and her expertise in building brands in North America provide the perfect balance for our new, truly global licensing effort.”
Boylan added: “Dell is a visionary in the music and entertainment licensing and merchandising industry, and I am thrilled to play a role in the worldwide expansion of Epic Rights.
"Lisa brings extensive and impressive consumer products’ experience to the table and I look forward to collaborating with her to develop innovative strategies to further build our brands on a global scale.”