Branded electricity services, refrigerators and Tequila are just some of the markets in which the rock band brand AC/DC is finding new footing.
Epic Rights and Perryscope Productions have detailed their plans to continue expanding the AC/DC brand with a number of new licensing agreements.
The legendary rockers have partnered with Energis for AC/DC ‘High Voltage’ branded electricity services, Husky Deutschland for refrigerators and Fabrica de Tequilas Finos for Tequila.
Meanwhile, Fire Design has partnered with the brand for Fire Extinguishers, Four Seasons for electronics, Trick or Treat Studios for masks and costumes, Wish Factory for pet and automotive products, Warburn Estate for wine including Hells Bells Sauvignon Blanc and Scandinavian Travel for luggage.
“We are amazed and thrilled with how quickly we have been able to secure top notch licensing partners to develop a fresh new line of AC/DC branded services and merchandise,” said Norman Perry, president of Perryscope Productions.
“We anticipate the high global demand for association with the AC/DC brand to continue throughout their world tour and as new partnerships and innovative services are introduced and as new merchandise becomes available to fans.”
Lisa Streff, EVP of global Licensing for Epic Rights, added: “AC/DC is as vital and influential today as they were when they first hit the rock scene over 40 years ago.
“Fans around the world are connecting with the beand’s iconic artwork and tour logos for such unforgettable songs as Highway to Hell, Back in Black and High Voltage, which is leading to the continued expansion of the brand into new territories.”