Everything's Rosie to get Toy Fair boost

Samantha Loveday

By Samantha Loveday

January 23rd 2012 at 10:31AM
Everything's Rosie to get Toy Fair boost

Vivid, Jumbo, HTI, Worlds Apart and GBeye all showing products based on V&S brand.

A wide range of product for V&S Entertainment's pre-school property Everything's Rosie is being showcased at Toy Fair at London's Olympia this week.

Vivid Imaginations will be highlighting its key products for spring/summer including the Playground Play-set, posable figurines and the Chatty Phone, as well as Let's Dance Rosie. Meanwhile, for autumn/winter, Vivid will be showing the Pink Playhouse Play-set.

Jumbo Games will be displaying a new 3D game - Raggles the Reporter - which is due to launch in the summer, plus a new Everything's Rosie Lotto Game.

Due for launch in autumn/winter, HTI has a line of wheeled toys, while Worlds Apart will be unveiling a range of products including Go Glow Lamp, My First Ready Bed, Pop-up Tidy and Wendy House.

Finally, Gbeye will be exhibiting its new Everything's Rosie posters.

"We have developed strong partnerships with our licensees and have worked closely with them to produce some fantastic products that reflect the colourful, inspiring and modern world of Everything's Rosie, as well as resonating with the brand values of the show," said Julie Quirke, director of licensing at V&S.

"With a third series of Everything's Rosie in production and an ever growing fan base of pre-schoolers, it is an ideal time to be bringing a new range of products to market."