Evolution takes on licensing rights for Sunny Bunnies

Jade Burke

By Jade Burke

April 26th 2017 at 10:30AM
Evolution takes on licensing rights for Sunny Bunnies

‘Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises,’ says Evolution’s Travis Rutherford.

Media I.M has tapped Evolution to represent the licensing and promotions rights for animation show, Sunny Bunnies.

Following the deal, Evolution will expand the content into a variety of licensed products for kids, including apparel, accessories, publishing, toys, food and more.

In addition, the company will also manage promotions and marketing alliances in the region.

“We are very excited to be working with such an experienced group of executives at Media I.M. and the talented animation team at Digital Light Studios on this fun and engaging series,” said Travis Rutherford, president of licensing and retail at Evolution.

“We expect a significant consumer products program to be deployed in the North American market beginning with core categories available at select retailers in spring 2018. Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises.”

Disney Junior and Disney Channel have licensed the Sunny Bunnies series, ensuring that the show will have a broad reach of three to six-year-olds across the US.

Maria Ufland, co-founder and joint MD of Media I.M., added: “The global response to date from broadcasters, licensees and now retailers for Sunny Bunnieshas been unprecedented.

"The new deal with Evolution is the catalyst we needed to expand this innovative show into the North American retail market and we look forward to launching new licensed products across many classifications. With the support from the Disney Channels alongside Evolution’s brand development and licensing efforts, we think this is significant opportunity for all parties involved in the brand.”