Exim awarded by AGP and Cookie Jar

Samantha Loveday

By Samantha Loveday

December 17th 2010 at 10:01AM
Exim awarded by AGP and Cookie Jar

Brazilian agent recognised for building Strawberry Shortcake programme in territory.

American Greetings Properties and Cookie Jar Entertainment have given the Exim Licensing Group a special award for its efforts in building the Strawberry Shortcake licensing programme in Brazil.

The firm picked up the accolade of Berry Best Licensing Agent.

There are more than 65 licensees in the Brazil region, spanning all major product categories. Indeed, the character was recently named the number one girl's brand in the region.

"We are very grateful for the work that the Exim Licensing Group has done for us and we're proud to honour them with this recognition," said Carla Silva, VP of global licensing at AGP. "Exim has helped us to grow the Strawberry Shortcake brand considerably in the Latin American region and we are excited to continue to work with them to bring Strawberry to her fans in all new ways."

Rodrigo Pizá, VP of sales at Cookie Jar, added: "This recognition is a testament to the perserverance and hard work of the Exim Group."