Expansion for GB Eye

Samantha Loveday

By Samantha Loveday

September 28th 2009 at 10:14AM
Expansion for GB Eye

Firm seals deals with Premier League football clubs, plus WWE and Star Wars.

Ambitious GB Eye is moving into a new product area, having recently signed deals with Manchester United, Liverpool and Chelsea football clubs to produce framed photographic prints and canvas.

The firm has also secured deals with WWE and Star Wars.

The photographic images are produced on high quality Fuji photographic paper and framed, with GB Eye pitching them as ideal gifts.

The licences were previously held by Pineapple, with the deal meaning GB Eye will significantly expand its UK distribution at retail, online and with mail order accounts.

"This is a hugely exciting progression for us, which will see GB Eye continue to move into new areas of distribution," said Joanne Copley-Dunn, commercial director at the firm. "It couldn't come at a better time, as we are currently extending the physical capacity of our distribution centre, so we have a bespoke area already planned for this new product category."

Max Arguile, licensing manager at GB Eye, added: "We are tremendously pleased to have secured these deals, which opens up great opportunities for GB Eye in new areas of product, and also new supply chains, and shows the faith that key brand holders have in GB Eye to deliver and expand their properties."

The new deals add to the success the firm has already enjoyed this year. It has worked with HMV to grow poster sales and related product by 47 per cent year-on-year, while also helping establish Asda as the key poster account in the grocery sector.

GB Eye is also taking on more staff in key roles, including an operations manager, UK sales team manager and online store manager, as well as upping the head count for the sales and distribution teams. This growth will be aided by the expansion of the distribution centre by a further 7,000 sq ft. The £500,000 project is due to start in October and will be completed by April 2010.

GB Eye's MD Charlie Chester said: "These are really exciting times at GB Eye. We are employing key people to head and drive the business, while investing heavily in all areas to capitalise on our product as market leaders in the UK poster industry."