Fabletics teams with Demi Lovato for new activewear

Jade Burke

By Jade Burke

May 10th 2017 at 9:54AM
Fabletics teams with Demi Lovato for new activewear

‘I am thrilled to lend my voice to such a powerful brand and organisation, both of which represent many of the values I stand for,’ says Demi Lovato.

Fabletics is joining forces with actress and singer, Demi Lovato, for a brand new limited edition capsule collection.

Dubbed Demi Lovato for Fabletics, the new line boasts standout pieces reflecting Lovato’s music, plus it will also support the brand's ongoing partnership with the United Nations Foundation's Girl Up campaign.

"When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength,” said Kate Hudson, co-founder of Fabletics.

“Demi embodies so many elements of the Fabletics brand in such a unique way; she's a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics.”

The collection will launch in May 2017, which will include tops and leggings, while a full performance line will roll out in August 2017 spanning bras, jackets, tops and more.

Lovato added: "I am thrilled to lend my voice to such a powerful brand and organisation, both of which represent many of the values I stand for – particularly the importance of empowering girls.

“Being involved in the creative design process while being able to have a daily impact on young girls' lives around the world is so rewarding to me, making this initiative very dear to my heart."