Factory spins Sonic deal

Samantha Loveday

By Samantha Loveday

January 15th 2010 at 10:37AM
Factory spins Sonic deal

Collectible stickers and albums on the way after agreement with Sega.

Factory Entertainment is continuing to grow its licensed property portfolio.

The company has now inked a two-year agreement with Sega Corporation of Japan for Sonic the Hedgehog for a range of collectible stickers and albums, due in spring.

"We continue to be very excited with our forthcoming licensing programme and adding Sonic, one of the gaming genres icons, to our roster certainly positions us for where we want to be," said Darren Epstein, Factory CEO.

"We will release Sonic in time for Easter in-store and we will have further releases over our licence period."