Fashion UK unveils new Playboy line

Samantha Loveday

By Samantha Loveday

May 10th 2010 at 10:39AM
Fashion UK unveils new Playboy line

Firm reveals new Playboy Couture and Playboy Icon labels due to hit from August.

Fashion UK has signed a deal with Playboy Enterprises to create a new collection of men's and women's apparel, available in the UK and Ireland from August.

The firm has created a range of t-shirts launching under the new Playboy Couture label, called Vinyl Remembrance.

The range will feature a ten-piece collection for men and a ten-piece collection for women. The vintage washed tees will have a retro theme, with vinyl themed prints embellished with diamontes and foil details.

In addition, Fashion UK will be targeting the High Street with a Playboy Icon label.

"Fashion UK is thrilled to collaborate with Playboy," said Gurdev Mattu, MD. "The Playboy brand is both iconic and universally recognised, especially among our target audience that thrives on fun and fashionable products."

Adrianna Chinnici, VP of licensing at Playboy Enterprises, added: "We are excited to partner with Fashion UK, a well established company that has specialised in licensed apparel, specifically fast fashion, for many years."