Special beauty bar will offer guests the chance to look and smell reem.
Guests at tomorrow night's Licensing Awards (Tuesday September 11th) will have the chance to experience a bit of 'Essex glam'.
FB Beauty - the beauty and fragrance partner for ITV2 show The Only Way is Essex - will provide a special beauty bar to help guests look and smell reem.
Make-up artists will be on hand on the balcony of the Grosvenor House Great Room from the start of the drinks reception and throughout the evening. They will be offering guests make-up touch ups, false eyelashes and spritzes of new TOWIE fragrances, Platinum VIP for men and Love Addict for women.
The FB Beauty line is part of a growing licensing programme for The Only Way Is Essex, which has been put together by CPLG.
Other partners include Somerbond, Fashion UK, The Beauty Works, Elegantly Waisted, Senoble, Football Mania, 20:20 Mobile and Ethos International.
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