Female Star Wars apparel line to launch

Samantha Loveday

By Samantha Loveday

April 27th 2010 at 10:29AM
Female Star Wars apparel line to launch

Her Universe to roll out range of female-focused products after deal with Lucas.

Actress Ashley Eckstein - the voice of Ahsoka Tano in hit Star Wars animation The Clone Wars - has created Her Universe, a new female-focused clothing line featuring the Lucas brand.

Partnering with production and merchandise company, The Araca Group, Eckstein has sealed a multi-year agreement with Lucas Licensing for the range, which will be available at conventions throughout the US and on Her Universe website.

Described as 'geek chic, the Star Wars line will premiere at San Diego Comic Con's Star Wars Pavilion in July. It will also be available at Star Wars Celebration V in Orlando, Florida in August.

"Ashley is such an enthusiastic emissary of the Star Wars brand and we are so excited that she's taken the lead on this new initiative," said Paul Southern, Lucas Licensing's senior director of domestic licensing and merchandising. "She has her finger on the pulse of what our female fans want to wear."