First BTS deals for Rainbow's Maya Fox

Samantha Loveday

By Samantha Loveday

October 5th 2009 at 9:45AM
First BTS deals for Rainbow's Maya Fox

Italian firm Cartorama to release back to school, stationery and gift lines.

Rainbow has announced its first back to school licensing deal for its Maya Fox property, with Italian licensee Cartorama.

The firm will be developing a 'contemporary, vogueish' collection of back to school, stationery and gift lines for distribution next autumn in 300 shops across Italy.

Maya Fox: Tag Your Life is a new fashion property aimed at 13 to 17 year-olds. The brand started out as a full length novel, printed in Italy by Mondadori, the country's largest publisher.

Maya also exists as a monthly magazine, selling around 70-80,000 copies each month in Italy alone.

A further four novels, a fashion comic magazine and a dedicated web blog are now being planned.