Littlest Pet Shop and Monopoly amongst first franchises to become video games under EA and Hasbro agreement.Video games publisher Electronic Arts has revealed its initial slate of Hasbro titles being developed for console, mobile and online play.
The firm believes that the games will provide new ways for families to build relationships through digital entertainment with some of the world's greatest brands.
Nintendo Wii and DS titles will include Littlest Pet Shop and Nerf N-Strike, while EA is also developing new Monopoly and Scrabble (in North America) titles for multiple platforms, as well as other titles to be announced later this year.
Starting this spring, EA Mobile will introduce such classic titles as Monopoly Here & Now, Trivial Pursuit, Risk and Yahtzee Adventures.
For online play, EA's Pogo.com is developing Monopoly and Yahtzee titles, plus Trivial Pursuit, Operation and Pictureka as connected downloadable titles.
"EA and Hasbro want to give families new ways to enjoy games; we want to give them a new way to come together, connect, spend time and have fun around the TV or online," said Chip Lange, VP and general manager of EA's Hasbro studio.
Mark Blecher, Hasbro's senior VP of digital media and gaming, added: "We are thrilled that together we are bringing our great toys and games to life in the digital world and providing consumers with new and dynamic ways to enjoy our amazing brands."
Littlest Pet Shop on Wii and DS, Nerf N-Strike and EA Mobile's Scrabble, Yahtzee Adventures and Monopoly Here & Now will all be unveiled on the Hasbro stand at Toy Fair in New York next week.